You’re not a resume, you’re a brand.
And well-built brands stand-up and stand-out from the crowd. There are many reasons why you need to invest in uncovering and marketing your personal brand. Please note, I said “uncovering” and not “building”. Building implies that you’re starting from nothing. Uncovering means that your brand is already there, you just need to reveal, refine and […]
Status quo doesn’t have to be status quo.
For organizational growth, you have to challenge conventional wisdom. My grandfather was born in 1908 and grew up as baseball was being woven into the fabric of America. He loved the game and played semi-pro ball into his early twenties. In the late 70’s and early 80’s as I was playing little league and travel […]
I’ll never get rid of this.
It’s much more than an old license plate. My first new car after college was a bright red, 1990 Chevrolet Cavalier Z24 and this was my license plate. This plate has been in and out of circulation on family and kids cars ever since, but no more. My daughter moved to Texas, became an official […]
40 under 40? That ship has sailed.
Build a life and career for the right reasons. Who the heck is this guy? Jeez, that was my first corporate headshot. Summer of ’99, age 32. Back My hair was heavier, my body thinner. I have 35 years of a career in the rearview mirror. No more opportunities for 40-Under-40 for me. I may […]
Patrick, I feel terrible for you, but I can’t feel sorry for you
You need to plan to succeed. I said words to this effect to my son in March 2010. He’d just failed to make the junior high baseball team for the third straight year. He was heartbroken and in tears. He wasn’t the most gifted ballplayer on the field; he was very small for his age […]
What is a premium brand?
Premium brands have customers traveling further, paying more and giving greater consideration to acquire them. People will travel further, pay more and give greater consideration to brands considered premium. Like my Grandmom McMenamin would always say: “long after the price is forgotten, the quality remains”. I bought these socks in late November 1997. These thick […]
Definitely not a finished product yet…or ever.
You need to stay restless, curious, relevant, different and better. Wrestling legend Rowdy Roddy Piper used to say “just when you think you have all the answers, I change the questions”. Well, when you think you have all the answers to life and career, the questions always change. Doesn’t matter how much experience you have […]
Is it the score that matter?
Improve the customer experience, and the score will follow. I’ve seen lots of companies put extraordinary efforts into getting great NPS scores or favorable Google reviews. For most, it’s the optics of a high score that matters, but is that right? I’ve led customer experience efforts and instituted different means of scoring processes and performance […]
Is AI the rise of the machines?
Are the borgs taking over? Yeah. Maybe. Hell, I don’t know. I love the 1993 movie Tombstone, starring Kurt Russell. At one point in the movie, Kurt, as Wyatt Earp, is asked “Do you believe in God?”. His answer? “Yeah. Maybe. Hell, I don’t know.” If someone asks me “Ron, do you know how to […]
Here’s how marketing fails in an organization.
Why does marketing often fall short of success? Let me count the ways. I’m still a bit dense and not as quick to connect the dots as I’d like, but I’ve learned a few things over the course of time. Some of those things I’ve learned are the variety of reasons of why marketing can […]
