And well-built brands stand-up and stand-out from the crowd.

There are many reasons why you need to invest in uncovering and marketing your personal brand. Please note, I said “uncovering” and not “building”. Building implies that you’re starting from nothing. Uncovering means that your brand is already there, you just need to reveal, refine and share it.

Some of those reason for investing in uncovering and marketing your brand? How about these:

1. When tough times hit your career, and they always will, you’ll have already put yourself into many people’s orbits.

2. When faced with choices on career paths and compensation, you’ll have a very clear sense of your value and worth. You’ll know when to say yes and when to say no.

3. While others activate their network only when they need a job, you’ll have them beat, because you’ve built relationships with permanency and authenticity.

4. As opportunities present themselves, you’ll know those that better align with your personal brand operating principles and those that don’t.

5. You’ll have a rooted, intrinsic sense of what makes you relevant, different and better. When others say they’re a team player and work hard, you’ll tell folks about your unique DNA that helps companies and their people thrive.

6. With over 250 applicants for every job, and only 4% getting a look, you’re in a greater position to stand up and stand out.

7. You’ll sleep much better at night knowing that your light years ahead of everyone else who’s only producing and mass-blasting a resume